SIMON BARTLEY

Managing Director and Chief Operating Officer

Simon Bartley is Managing Director and Chief Operating Officer for PerfectStorm.Inc – a Management consultancy specialising in unlocking potential and optimising performance in the variety of businesses – as well as developing & delivering stakeholder led solutions to improve organisations’ reputation.

A charismatic leader with an enviable track record of growth and financial performance Bartley is delivering a broad range of programmes from diagnostics and reviews to tactical activity to increase revenues and margins.

As Chief Operating Officer Bartley utilises his extensive experience as a Multi Site Manager of high volume locations. During his impressive career he has many accolades - being the youngest ever General Manager of a high volume London Rail Station, comprising of 24 Retail and Catering Units. The £10million capital redevelopment of Victoria broadened his experience in real estate development planning and mobilisation.

His Career has been characterised by the numerous Centre’s of Excellence status he has been awarded – developing and piloting management coaching and induction programmes and operating global Centres of Excellence for SSP brands, (the world’s leading operator of F&B brands in travel locations worldwide). A frequent recipient of the highly competitive Regional Operator of the Year award, his reputation was cemented by his graduation from the prestigious Rosen College, Orlando (University of Central Florida), where he achieved a Diploma in Multi Unit Management alongside companies such as Disney Corporation, The Restaurant Group and Darden Restaurants.

As Operations Director for Excel, run for Compass Group – the worlds largest food service provider, he delivered the catering and logistics for prestigious events such as the Motor Show, Boat Show and World Heavyweight Championships,

Bartley’s most notable achievements are commercial – managing a declining London region from -3% to 4% growth in 18 months and moving the most complex highest volume region in SSP from a decline to 9.8% growth.

Following the re-positioning of the Whistlestop Brand in the UK rail stations to a progressive Retail Convenience proposition he was invited to work on numerous re-branding projects, reporting directly to the UK Managing Director.

His considerable experience with High Street brands such as Burger King, Starbucks, WH Smith, M&S and Upper Crust have shaped his passion for the delivery of Operational excellence.

Starting his career in Whitbread as a Management Trainee Bartley is a 16 year veteran of the Retail, Food and Hospitality sector.