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    9.8% year on year Sales Growth

    • £1.6m like for like sales uplift
    • Most complex region in UK & Ireland
    • Plan replicated in other locations

    Re-branding sees revenues triple

    • Re-positioned poor brand as Food Travel experts
    • Reputation synonymous with quality Food & Talent
    • Transformed the organisation infrastructure

    £200m business won

    • 80% success rate of new business pitch
    • New sales development process drove results
    • Client relations plan yielded success
    • Strong brand identity

    Youngest ever General manager

    • Busy mainline station at 23 years old
    • Year 1 stats achieved through business acumen
    • Award winning status

    US Trailblazing

    • Talent acquisition programme – Disney, Marriot and Darden
    • Board development programme transforms organisation
    • Award winning restaurant concepts

    Sophisticated Smooshing

    • Exceptional client impact
    • World Class Events – Personal or Corporate

    Stakeholder Management has
    National Broadcast Impact

    • Comprehensive plan led to National Radio – 5 Live
    • National Print Media
    • Considerable Regional exposure

    Lobbying plan has Government impact
    – Mobility Showcase

    • Comprehensive plan for leading UK Housing Association
    • Ministerial interest and influence achieved
    • Positioned client as key voice with coalition government

    £10m Global cost reduction

    • Target achieved across all countries
    • Exceptional stakeholder buy-in for delivery
    • Sustainable savings through comprehensive programme

    Board appointment at 28 years old

    • First board appointment at 28 years
    • FTSE 100 – 15 years of board level experience
    • Sought after leader

    Award Winning

    • BEST New restaurant concept
    • BEST Employment Brand
    • BEST media campaign
    • Operations Manager of the Year

    Transforming the Housing Sector

    • Developing commercial programme in not for profit sector
    • Brand positioning for client as leading experts
    • Stakeholder management plan leveraging high impact results

    £1.5 million Global Re-financing

    • Private enquiry deal re-financed
    • Media coverage minimised with PR strategy
    • Stakeholder kept on side
    • Business protected

    High Street Brands into Travel Market

    • Starbucks
    • M&S Simply Food
    • Caviar House & Prunier Seafood Bar

    £4.5m Footfall Growth

    • Turnaround business
    • Transformation of Ops standards
    • High impact results

    Profit Margin Impact

    • £18m business
    • 5% improvement in EBITDA
    • 12 High Street Brands
    • Busy London mainline station

    MLab – London Business School

    • Dr Jules Goddard transforms thinking
    • Management Lab free thinking
    • Co-facilitation with PerfectStorm.Inc
    • Powerful Havard Professor

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    Managing Director and Chief Marketing Officer

    Amanda Leonard is Managing Director and Chief Marketing Officer for PerfectStorm.Inc – a Management consultancy specialising in unlocking potential and optimising performance in the variety of businesses – as well as developing & delivering stakeholder led solutions to improve organisations’ reputation.

    A global leader in organisation development and stakeholder management Leonard revolutionised talent management in the food travel sector by attracting top tier senior managers from major retail, restaurant and hospitality brands such as Disney Corporation, Harrods, Starbucks, Darden and Nieman Marcus.

    At SSP, (the leading operator of F&B in travel locations worldwide) Leonard was instrumental in the acceleration of growth in the US market. Heading Client relations, PR, Communication and People Development, she achieved $200m of new business following the rebranding and repositioning of the US organisation.

    Leonard and her team transformed the reputation of the business in North America and Caribbean markets through successful rebranding. This trailblazing programme led the way for the development of the global SSP brand identity, culminating in their differentiated market leading position as Food Travel Experts.

    Following the successful development of the US business, Leonard returned to the UK where she was appointed as Senior Vice President for International Client Relations and PR leading SSP’s portfolio across 32 countries worldwide.

    Introducing a stakeholder led approach to client and media relations & driving SSP’s brand identity through all of its core activity she also handled the challenging, successful re-financing of SSP in 2009.

    Prior to her senior roles within SSP Group Leonard held Vice President and Senior Director roles in Compass Group (the worlds largest foodservice provider) specialising in organisational development, consumer and employee measurement , executive coaching and team performance. During her highly progressive tenure with Compass Group she led teams of up to 40 people and was responsible for over 120,000 employees with a turnover of $8billion in the USA, Europe and the UK.

    A sought after Leader in the field of stakeholder management and organisation effectiveness Leonard is a guest lecturer at Rosen College of Hospitality part of the University of Central Florida and has been a contributing writer for numerous industry publications.

    As an 18 year veteran of the Retail, Hospitality and Restaurant business she has served on several corporate boards including Travelodge, Little Chef, Harry Ramsdens and Moto Hospitality. Leonard has also played a key role in acquisitions mergers and disposals.

    In her broad range of project roles she spearheaded and developed Compass Groups’ global employment brand and led a complex international executive development programme across 82 countries – some in developing markets.

    Leonard started her career in J.Sainsbury Plc, where she held a variety of operational and Human Resources roles.

    Her broad experience has been characterised by her first board appointment at 28 years old and exceptional global career progression.


    Perfectstorm.Inc Lifestyle, your style, your taste, your way, effortless perfection for every life, Apps, Packages, Quick solutions and Events.

    Coming soon… Perfectstorm.Inc Boutique Event Space. Be inspired, meet with ambience & think tank ...70 minutes from London.

    PerfectStorm.Inc's investment arm is developing & operating concepts in Retail, Property Development and Event space.

    PerfectStorm.Inc is a marketing, PR and Management Consultancy unlocking potential in a broad range of businesses in the private and not for profit sectors. With unprecedented Board level expertise in blue-chip Food and Beverage, Hospitality and Retail businesses, PerfectStorm.Inc is revolutionising thinking in Stakeholder Management, Organisation Transformation and Branding. It is synonymous with high impact, no nonsense results.

    PerfectStorm.Inc Registered Company Number:7142912 Banks Farm, Strowe Road, Barholm, Stamford, Lincs PE9 4RA

    PerfectStorm.Inc 2011